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Slick's FBA Guide
  • Getting Started
    • What is selling on Amazon
    • Foundations of Amazon
    • LLC Vs Sole proprietor
    • Creating your LLC:
    • Making an Amazon account
    • Amz Terminology
  • Learning about Amazon
    • Navigating Seller Central
    • Adding a product to Seller Central
    • Shipments 101
    • How are payments structured
  • Learning about Amazon - Part 2
    • Introduction to Returns
    • Editing your return settings
    • Appealing a return
    • Return Template
    • The world of getting ungated
    • Account Health
    • Appealing a review
  • Analyzing with Slick
    • In-depth analysis of charts and data
    • Buy-box World
    • When to FBM or FBA
    • Understanding “IP” and “PL”
    • What makes the perfect lead?
  • Checking out a lead
    • Rakuten, Topcash, and Honey1
    • Financing 💰
  • Sourcing Guides
    • Helium 10 Sourcing
    • Rakuten Sourcing
    • Peeking at your competitors
    • Tips for the seasons
  • Resources
    • Shocked Resources
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  1. Analyzing with Slick

What makes the perfect lead?

Are you unsure if a lead is right for you? If so, then you'll want to make sure you understand these concepts: A lead with no buy box is more likely to tank in terms of sellers, so it can be crucial to look at the seller count on one of these listings. You'll want to see if the lead you are purchasing is a limited-time sale item. If this is the case, usually these leads perform a lot better since the sale will eventually end. The next thing you'll want to look at is the profit after all expenses are taken into account. These expenses should be:

  • Your shipping expense divided into all of the respective units

  • 5% Accounted in returns

  • Sales Tax

  • Prep cost (If applicable)

A lot of people forget to take these into account, but it is very crucial that you do so. You must take cashback into account. A lot of people overlook this, but you are a business, and businesses take into account commissions and fees. Therefore, you should always take cashback into account when determining your profit\ No keep chart is perfect. The main thing you want to look for is a steady chart in terms of profitability for the last 45 days. ! - LOOK AT PAST BUY BOX. Do not judge buy box based on its current shown price. This will screw you over, and you will lose out on potential profit. You should always aim to match the highest buy box in the last 30 days with the lowest price that is close to the current offer

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Last updated 1 year ago

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